Jizhu is a women's clothing brand belonging to Shanghai Lagogo Fashion Co., Ltd.
Brand positioning: focus on colors that feel the Orient, an independent commuting style for women age 25-35
Brand keywords: Oriental color matching, relaxed, commuting, practical
Brand vision: to become a leading brand of independent Chinese women's commuting wear
Brand mission: to provide professional color matching solutions for the daily commuting needs of independent new women in the East
Brand Declaration: Salute to the Independent New Women of the East
Brand symbol: Bamboo, symbolizing the new woman of the East, independence, resilience, and fearlessness
